Amazon PPC

The first run of your Amazon PPC campaign can give you a rush. Seeing your ad campaign generate clicks and leads and your sales numbers climb is certainly a cause for excitement and celebration. After launching your first few ad campaigns, however, you might notice that some aren’t performing as well as you’d hoped. Don’t panic or be discouraged; there might just be a few things you didn’t know

In this chapter, we will discuss how keywords factor into Amazon ads and why keyword research is vital to your campaigns. Now if you’re wondering why you need to get into the nitty-gritty of keyword research when paid ads are supposed to make your products visible to potential customers, here’s the simple answer: Amazon is very similar to Google, Yahoo, and Bing. Shoppers enter a keyword in its search