2. PGN Tutorials

Transcription:  Go to the PGN level which is Product Group, click the edit action icon and go to the Edit screen. Here you can edit the total daily budget and the default bid as well as change names. So, if you were to add ‘silicon spatula’, and for instance, you’re running a new process or have new people, and you want to add the SKU to this specific PGN within the names

Transcription:  Select the PGN you want to edit. Go to the edit screen and indicate you want a daily budget of $200 for this PGN, for this ecosystem. In your default bid, you want to go to $150. You also want to drop the default bid down to $1.5 across your PGN. Once you save, you’ll get notified that this has been applied, as shown by the messages on

Transcription:  Select the PGN you want to edit. Go to the edit screen and indicate you want a daily budget of $200 for this PGN, for this ecosystem. In your default bid, you want to go to $150. You also want to drop the default bid down to $1.5 across your PGN. Once you save, you’ll get notified that this has been applied, as shown by the messages on

Transcription:  Click Add New, then go to the Negative section of the PGN. As you now see, we allow you guys to select how you want to add the Negative. Would you like to add the Negative Exact to your PGN’s? Then select the Exact. Or, would you like to add the Negative phrase to your PGN? So, you’re not anymore locked into phrase but we give you the flexibility

Transcription:  The second one is Add Keyword. If you followed the previous video, you know that I always advise to start the PGN with 5 to 10 high volume, high relevancy keywords and let the PGN system grow organically from there. Sometimes it works out well, some other times it doesn’t. So if after a week or a few days you accessed that the PGN is not getting enough

Transcription:  Hello, and welcome to another video of the Zon Tools PGN Tutorial Series. In this video I’m going to show you what actions can be applied on your existing PGNs created within our system. On your existing PGN, you can add additional SKUs. So, let’s say that you launched a PGN for one product that you offer only in black. Then, you decided to launch a white variation.

2.3.1 – Add SKUs to PGN 2.3.2 – Add Keywords to PGN 2.3.3 – Add Negative Keywords to PGN 2.3.4 – Edit Daily PGN Budget 2.3.5 – Edit PGN Default Bid 2.3.6 – Edit PGN Name 2.3.7 – Bulk add existing Keywords to a PGN 2.3.8 – Bulk add existing Negative Keywords to a PGN 2.3.9 – Bulk Add SKUs to PGN 2.3.10 – Clickable E, P, B, A