2. PGN Tutorials

Transcription: We made the PGN icons for Exact, Phrase, Broad, these icons here and Auto campaigns clickable so that whenever you want to navigate directly to the Auto campaign within the PGN, you won’t have to see all the campaigns, but simply click on whatever campaign you want to work directly. In this case, let’s say this is the PGN. I want to see specifically the phrase campaign within

Transcription: We recently added the ability to add SKUs of products to a PGN from your spreadsheet rather than copy-pasting the SKUs.  To do that I’ll go here at the product page, or inside whatever campaign or Ad group you want to take products out. Again, this is just an example. I will go ahead here and select all the SKUs. I will decide to add all these product

Transcription: The last step of this functionality is to add terms as negatives. In order to add a term as negative, I’m going to simply run a different search. I’m going to reset this search. Click the reset button and I’m going to search afresh. Click Advanced. This time I opt to find some. We’re looking for any term that received less than one order. Order 7 is lower than

Transcription: Another action you can take is that you can simply add the same term you selected earlier. You can add them as keywords to existing PGNs if you want to. Why would you need to do this? Let’s say you have a relevancy trigger of 2 on a PGN and periodically, once a week you might want to go inside the PGN custom search term report. You might want