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Bulk add Keywords or Search Terms to Ad Group

1.7.4 – Bulk add Keywords or Search Terms to Ad Group

   Transcription:  We added a new feature to the Bulk Action button. You can filter your keywords the way you want, you can filter your custom search terms the way you want. You can select whatever custom search term or keyword you want to take bulk actions on. Open the Keyword Bulk Actions, click Add To. Here, we allow you to add any keyword or custom search term within

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Bulk Edit Keywords

1.7.3 – Bulk Edit Keywords and Targets

   Transcription:  What you can do right now is to click Keyword Advanced Search for whatever keyword you need to find. For instance, you want to find all the keywords of ACOs 7d which have a threshold greater than or equal to 30%.  There are only two. You would select them, bulk edit their bid to decrease their bid by 20%. Then, click Apply This Action. This will apply it

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Bulk Edit Ad Groups

1.7.2 – Bulk Edit Ad Groups

   Transcription: Whatever ad group you select, you can change its default bid. Changing the default bid will not change the bid of a keyword, but just the default bid you set in the Ad Group.    If you were to add new keywords, that’s the keyword that the bid will inherit. You can change the default bid over here. You can change the state of the Ad Group and the

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Bulk Edit Campaigns

1.7.1 – Bulk Edit Campaigns

   Transcription:  Remember, you can always use Advanced Search. So, let’s search all the campaigns that have an Ad Spend greater than 10000. Let’s see what we would find. We got only three results, which is fine. So, we save it. Because for this campaign, you would not lower the budget for some reasons, you can simply select all or some of them. Click Bulk Actions. Click Change Budget. You

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Bulk Edit Data

1.7 Bulk Edit Data

1.7.1 – Bulk Edit Campaigns 1.7.2 – Bulk Edit Ad Groups 1.7.3 – Bulk Edit Keywords 1.7.4 – Bulk add Keywords or Search Terms to Ad Group

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Override Custom Rules Why and How

1.6.3 – Override Custom Rules: Why and How

   Transcription:  Now, to the final concept of this, let’s say that you hired a PPC manager. He went very deeply into the data, set a lot of customizations and custom rules at keyword or ad group levels, and thereafter you had to let him go. You wouldn’t know the logic he applied, why he did what he was doing or was he testing something? You really wouldn’t

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Create a Custom Rule

1.6.2 – Create a Custom Rule

 Transcription:  In order for me to tell the system not to stop this keyword, I will have to edit this specific threshold. To do so, just double-click on the threshold you want to edit. In this case, I will double-click on the ACoS. This keyword is a money keyword. It’s bringing me a lot more than anything else in this campaign, like 80-20. It looks like this keyword brings

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Why Custom Rules

1.6.1 – Why Custom Rules?

   Transcription:  Welcome to another video of the Zon Tools Tutorial Series. In this video I’m going to explain how we set up custom rules, custom thresholds at the keyword or ad group level for our automations to take a specific action based on our goals. From this example, I’m going to work on this campaign that I had previously set up the following thresholds: Maximum Keyword Spend

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Min. Conversion Rate %

1.5.9 – Min. Conversion Rate %

   Transcription:  The last one is the Minimum Conversion Rate. This is a tricky one.  In this demonstration we’ll consider the range of keywords that have an ACoS between 32 and 35%. The default conversion rate is 10. If a keyword is around 22, 32 or 35%, , we’ll monitor it to see what the conversion rate is doing. If the keyword is already in 32 or 35% at

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About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

Ignite your Amazon Sponsored Products Ads!

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