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May 2019

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amazon advertising services

5 Ways You Can Utilize Amazon Advertising Services Into Your Business In 2019

Amazon recently cracked $320 billion in sales, further solidifying the company as one of the biggest in the world.  Since this is the juggernaut that people are turning to, and because Amazon has played a large role in ending the runs of some of the biggest retail institutions ever created, it’s definitely time that you carve out your piece of the pie by advertising on Amazon.  Amazon has its

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May 28, 2019
cybersquatting

Zon Tools LLC is Now the Owner of Zontools.com Domain and Cybersquatters Have Been Squashed

Cybersquatting has become rampant in recent years. There’s a growing number of cases of doppelgangers trying to abduct assets of legitimate brands. One such group decided to target our cutting-edge Amazon Advertising automation platform Zon.Tools. Together with our brand, our customers were exposed to various malicious activities. The good news is cybersquatters didn’t have it their way. We filed a lawsuit, which resulted in the takeover of the zontools.com

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May 17, 2019
what is amazon ppc

Knowing the Basics: What Is Amazon PPC and How Can It Benefit Me?

Imagine if your business could advertise directly to consumers through the biggest online retailer in the United States. What do you think that would do for your business? No wonder advertisers have seen a major shift in clients wanting to invest in Amazon PPC as well as Google AdWords. Some brands even moved 50-60% of their Google budgets over to Amazon. But what is Amazon PPC exactly? Learn all about

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May 14, 2019

Finally! On the Fly Bidding for Phrase and Broad Matches

Few important points: AM 3.0 is applying bid adjustment at the TARGET level (including new AUTO), PHRASE and BROAD keywords, and still at ad group level for legacy AUTOcampaigns. We are only applying Auto-Mate 3.0 to enabled entities (whether B, P or T). Bidding will be limited by your Min. Bid and Max. Bid settings, and calculated based on your Target ACoS and likelihood of conversion. In the presence of sales, AM 3.0 will never Increase nor Decrease your bid more than 20%/day In the absence of sales, if

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May 8, 2019

About Zon.Tools

Zon.Tools is a full-scope enterprise automation and management solution for Amazon Sponsored Products.
It is the fastest, most advanced Amazon PPC Automation tool currently on the market.
It automates all Sponsored Products best practices and is flexible/granular enough to adapt to any PPC strategy or goal.

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