August 2018

Transcription: We recently added the ability to add SKUs of products to a PGN from your spreadsheet rather than copy-pasting the SKUs.  To do that I’ll go here at the product page, or inside whatever campaign or Ad group you want to take products out. Again, this is just an example. I will go ahead here and select all the SKUs. I will decide to add all these product

Transcription: The last step of this functionality is to add terms as negatives. In order to add a term as negative, I’m going to simply run a different search. I’m going to reset this search. Click the reset button and I’m going to search afresh. Click Advanced. This time I opt to find some. We’re looking for any term that received less than one order. Order 7 is lower than

Transcription: Another action you can take is that you can simply add the same term you selected earlier. You can add them as keywords to existing PGNs if you want to. Why would you need to do this? Let’s say you have a relevancy trigger of 2 on a PGN and periodically, once a week you might want to go inside the PGN custom search term report. You might want

Transcription:  Go to the PGN level which is Product Group, click the edit action icon and go to the Edit screen. Here you can edit the total daily budget and the default bid as well as change names. So, if you were to add ‘silicon spatula’, and for instance, you’re running a new process or have new people, and you want to add the SKU to this specific PGN within the names

Transcription:  Select the PGN you want to edit. Go to the edit screen and indicate you want a daily budget of $200 for this PGN, for this ecosystem. In your default bid, you want to go to $150. You also want to drop the default bid down to $1.5 across your PGN. Once you save, you’ll get notified that this has been applied, as shown by the messages on

Transcription:  Select the PGN you want to edit. Go to the edit screen and indicate you want a daily budget of $200 for this PGN, for this ecosystem. In your default bid, you want to go to $150. You also want to drop the default bid down to $1.5 across your PGN. Once you save, you’ll get notified that this has been applied, as shown by the messages on

Transcription:  Click Add New, then go to the Negative section of the PGN. As you now see, we allow you guys to select how you want to add the Negative. Would you like to add the Negative Exact to your PGN’s? Then select the Exact. Or, would you like to add the Negative phrase to your PGN? So, you’re not anymore locked into phrase but we give you the flexibility

Transcription:  The second one is Add Keyword. If you followed the previous video, you know that I always advise to start the PGN with 5 to 10 high volume, high relevancy keywords and let the PGN system grow organically from there. Sometimes it works out well, some other times it doesn’t. So if after a week or a few days you accessed that the PGN is not getting enough

Transcription:  Hello, and welcome to another video of the Zon Tools PGN Tutorial Series. In this video I’m going to show you what actions can be applied on your existing PGNs created within our system. On your existing PGN, you can add additional SKUs. So, let’s say that you launched a PGN for one product that you offer only in black. Then, you decided to launch a white variation.

2.3.1 – Add SKUs to PGN 2.3.2 – Add Keywords to PGN 2.3.3 – Add Negative Keywords to PGN 2.3.4 – Edit Daily PGN Budget 2.3.5 – Edit PGN Default Bid 2.3.6 – Edit PGN Name 2.3.7 – Bulk add existing Keywords to a PGN 2.3.8 – Bulk add existing Negative Keywords to a PGN 2.3.9 – Bulk Add SKUs to PGN 2.3.10 – Clickable E, P, B, A